In my past life as a music person, I was all analog everything: analog guitar pedals (especially delay), tube amps, vinyl, Analog Boy. This affinity has bled over to all other aspects of my person-hood; I prefer handmade ceramics, reading physical books, and taking notes about coffee shops on good old-fashioned pen and paper. Maybe this explains my attraction to 33 Roasts: A Coffee Roasting Log, the new pocket pocket-sized analog way of keeping track of roast profiles.
Created by 33 Books Co. out of Portland, Oregon—the makers of such journals as 33 Cups of Coffee, 33 Drams of Scotch, 33 Bars of Chocolate, and 22 others—their newest creation has the analog coffee roaster in mind. Everything that needs recording in a roast profile is there in all its pen and paper glory: coffee origin information, roast information and milestones, and even a roast profile graph.
Each log contains room for 33 entries (duh) and is made of “100% recycled papers sourced in the Pacific Northwest” and “US-grown soy-based inks” that include a “secret ingredient:” a touch of freshly roasted coffee. Each journals costs $7 per journal and can be purchased via 33 Books’ website.
There are a ton of great digital roast profile recording software out there, but 33 Roasts: A Coffee Roasting Log is a great tool for any home or sample roasting (even at my most analog, I wouldn’t suggest this for production roasting. Ain’t nobody got time for that). Commit it to paper, commit it to memory.
That’s a clever turn of phrase. Someone should write that down.
Zac Cadwalader is the news editor at Sprudge Media Network.
*images via 33 Books Co.
Zac Cadwalader is the news editor at Sprudge Media Network and a staff writer based in Dallas.